Why do you call your course "Life Changing?

Created by David Fletcher, Modified on Mon, 31 Jul 2023 at 10:28 AM by David Fletcher

Because it is, our graduates are selling multiple numbers of new homes and saving resales they would have lost. Think about it.

 Resale agents should take as many courses as needed to become effective resale professionals. When they complete a course on prospecting, they are completing a course with intense competition. When they complete our course, they learn how to help their resale shoppers purchase new construction and close more resales. 


From the builder's side, our course addresses the following:


"They rush through the models."

"They don't know when to quit talking."

"They won't let me make my presentation."

From the builder's side:

"They won't let me close the sale." 

"They leverage new home showings to sell resales."

"They cost me sales."

"They bring shoppers who are not qualified."

"They try to negotiate the price in front of their prospects."

"They don't understand why the builder uses a preferred lender."

"They don't like to sell preconstruction because they must wait for their commission."

"They make more in commission than I do on the house." 


 From the agent's side:


"Onsite agents don't defer to me during the tour." 

" Onsite agents make me so nervous; I cannot quit talking."

"They don't call me back to tell me what is happening." 

"They try to sell the prospect on the first visit."

"They don't understand my showing schedule."

"They tell me they will do all the work."

"I don't get paid if I don't introduce my prospect first." 

"I don't like waiting so long for presale commissions." 

"I had a bad experience with a builder ten years ago, so I quit showing new homes."

"They don't pay commissions on upgrades." 

"My prospect wanted to see the builder's home again. I did not register him first, so I was not paid." Note: the first-time commission policy is a myth. 


None of the above has to do with closing skills or construction knowledge. It concerns a lack of trust based on misunderstandings and wrong assumptions. 


If you know where anything like this is even taught to both sides with authority and clarity backed by case studies, please let us know. We base everything we teach on a $3 billion new home sales record.  We spend very little time talking about new homes or the builder in our course. We are all about the general agent working with onsite sales consultants to benefit the client.



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