Why do you call your content "salty'?

Homebuilders are usually frustrated at the time and expense they go to for first-class broker events and get so little participation. There is a good reason for this, and it has everything to do with that adage: You can lead a horse to water, but you can't make him drink. Realtors don't attend co-broker events sponsored by home builders because they don't thirst to sell the builder's home.

It's not about the builder. or the builder's houses. 

So the question is obvious. It has nothing to do with the home's saleability, construction, location, or incentives. It has everything to do with Realtors' fears, misunderstandings, and wrong assumptions about working with home builders.

Here's the question: What has to be done to give Realtors a thirst to work with new home shoppers, home builders, and onsite agents? Education that helps them want to get into "new homes in the first place." 

That is what the course is, How To Build A New Homes Niche. Pure salt. A heavy and steady pouring of the right truth about various topics. Our 'salty' course is like the appetizer to the main course, that being the presentation by the builder or onsite agents.  No salt. No thirst. Simple. Our commitment to the new home industry is to keep providing the salt and expect a peppery response.